Archives for November 2009

Ingredient of the week: Cayenne Pepper

Our ingredient of the week is cayenne pepper. We recently added this ingredient when we got an e-mail from a customer who was looking to put something more spicy on her custom chocolate bars. Again, thanks for the suggestion. Although we thought this was a little unusual at first (not as unusual as bacon) once we taste tested it, we were actually really excited about how great it tastes.


cayenne pepper


For those of you who don’t know, Cayenne is a red hot chilli pepper named after the city Cayenne in French Guiana. The Cayenne is dried and then ground into a fine powder which is added to dishes to provide flavor and spice. It is rated around 30,000 to 50,000 Scoville units.

What are Scoville units? The Scoville scale is a way to measure the spiciness of a certain food. It is named after the American chemist Wilbur Scoville who figured out that capsaicin, a chemical compound, stimulates the nerve endings in a certain manner that causes the eater to feel spiciness. Scoville units are a measure of the amount of capsaicin in a certain food and hence its spiciness. To give you an idea of what the units signify, police grade pepper spray ranks around 5 million on the Scoville scale and Jalapeño peppers rank around 2500 Scoville units.

We definitely recommend you try the cayenne pepper in your next Chocomize chocolate bar. If you have any other ingredients you don’t see listed on our website, shoot us an e-mail at and we’ll be sure to add them to the list. Who knows, maybe if you’re lucky your ingredient could be the next ingredient of the week!

The Difference Between White, Milk, and Dark Chocolate

If you’ve visited our creation station lately, you’ll notice that you have three types of chocolate to choose from: white, milk, and dark. Now every true chocolate fan knows that there’s a big difference between the three. Dark chocolate, for instance, usually has a much more bitter taste than milk or white chocolate. What exactly separates the three from each other?


Chocolate is made from the cocoa bean which is native to Central and South America and has been cultivated since around 1100 BC. The Aztecs and the Mayans would harvest the cocoa been and make what they called ‘bitter water’, sort of like the modern day chocolate milk or hot chocolate.

Chocolate production varies, but basically the cocoa been is harvested and then ground up and liquefied to make something called chocolate liquor. Once the cocoa bean has been processed into chocolate liquor, it is further processed into cocoa solids and cocoa butter. Cocoa solids contain the bitter taste most familiar with chocolate.

Now what makes the three types of chocolates differ is the combination of the cocoa solids and cocoa butter. Dark chocolate, which is the most bitter, contains the highest amount of both cocoa solids and cocoa butter of all the chocolates. Milk chocolate contains both cocoa solids and cocoa butter, but has a much smaller percentage than dark chocolate. Milk chocolate also contains milk or milk powder, sugar, and vanilla. The lower percentage of cocoa, as well as the presence of milk and vanilla, gives milk chocolate that creamier taste. White chocolate actually contains no cocoa solids, only cocoa butter, milk, sugar, and vanilla. The lack of any cocoa solids is the reason white chocolate does not have a bitter taste.


There you have it! Now you know the difference between milk, dark, and white chocolate. We recommend you try all three types of chocolates, and see which different ingredients go better in each. Oreo’s and white chocolate have been extremely popular as have strawberries and dark chocolate and almonds and milk chocolate. But the best, and most fun part, of Chocomize is that we give you the ability to discover for yourself the best combinations of chocolate and ingredients, and with over 10 billion possible combinations, we think there’s always a surprise combination bar waiting for you to try!


Top Ten Greatest Things About Chocomize

Any American shopper who’s waited in line at the crack of dawn on black friday to try and fight for a great shopping deal knows the stress involved with black friday. We’re impatient here at Chocomize and we always hated having to waste time fighting the crowds just to get a good deal at the store. Chocomize is changing and improving the American shopping experience in countless ways. We’ve decided to narrow down the 10 biggest ways Chocomize makes shopping a better experience, and you guessed it,

Number 10: No More Lines: With Chocomize you don’t have to wake up at five in the morning to wait in line, you always get a great deal at Chocomize no matter what the day is, no matter what the time.

Number 9: Fast Turnaround, Quick Shipping: We were so sick of always having to wait countless days or weeks before our product was even shipped out from the store. Here at Chocomize, we pride ourselves on offering fast turnaround and quick shipping. Most likely when you order our custom chocolate bars, they will be made and shipped out the same day. We even have a nifty estimated delivery time setting on our creation station so you can know how long you have until you bite into that perfect chocolate bar.

Number 8: Great Customer Service: Shopping online can be a harrowing and difficult experience. Nothing makes it harder then trying to get help and being unable to get in touch with anyone. Not only can you easily e-mail us any time and get a timely response, but you can call us too! Even in today’s world of automated technology, it’s still comforting to know that you can talk to a real live person about any questions you might have. Feel free to reach us at 856-375-2041, or e-mail us at We love hearing questions and comments so don’t hesitate to get in touch.

Number 7: Customer Input: Part of the Chocomize philosophy is that this company is all about you, the consumer. You guys picked the name (thanks again for everyone who participated in our survey), you guys pick the charities, you guys pick the ingredients, in fact we sometimes feel that you guys have done all the work and decision making for us! But that’s just one more way that Chocomize is improving the American shopping experience: creating a company around the needs of the consumer.

Number 6: Gifts: Having trouble deciding what to get that special someone for their birthday? Chocomize takes all the hassle away with our great gift ideas (check out our favorites page), and our ingredients designed specially for gifts. Check out our 23 karat gold flakes, our intricately designed chocolate butterflies, and our romance filled candied rose petals for great gift options. Custom chocolate bars are a unique and thoughtful gift that can fit anyone’s budget. So next time you need to find that affordable gift that’s sure to put a smile on anyone’s face, be sure to think of Chocomize!

Number 5: Bulk Orders and Great Occasions: Whether it be your wedding, long awaited retirement party, or your 50th birthday party, we here at Chocomize know how hard it is to find things that reflect your style and personality. Worry no more! Custom design your chocolate bar to fit your character. Chocomize chocolate bars make a unique and stylish party favor that’s sure to surprise all of your guests. Get in touch with us to hear about our special discounts we have for larger orders and to find out how we can help make your special day even greater!

Number 4: Belgian Chocolate: If there’s one thing at Chocomize we love the most it’s chocolate. But chocolate is a very broad type of food that can range in flavors and tastes. We made sure that we used the finest quality chocolate possible. After numerous taste testings and consultations, we picked our particular Belgian chocolate that you can find on our website now. We pride ourselves on the well balanced taste between bitter and sweet of our dark chocolate. We love how our milk chocolate melts in your mouth, giving you that wonderful creamy taste. And we at Chocomize can’t get over how great our white chocolate tastes (especially when you’re looking for an alternative to bitter dark). To find out more information about our Belgian chocolate, check out our previous blog post about where our chocolate comes from.

Number 3: Socially Conscious: After living through one of the worst periods in American economic history and seeing how corporate greed has negatively effected people’s everyday normal life, we decided that our company had to be a socially conscious company. In that spirit, part of our proceeds are donated to charity. Right now we have three charities available, the Michael J. Fox charity which looks for a cure to Parkinson’s disease, Doctors Without Borders which is a international medical humanitarian organization, and Action Against Hunger which helps to prevent famine around the world. One of the unique things about Chocomize is that you get to pick the charity rather then us pick it for you. We are also constantly looking for other ways we can help, like donating chocolate to our troops, and if you have an idea for us, don’t hesitate to get in touch.

Number 2: Quality Ingredients: Nothing ruins chocolate like poor ingredients. Our ingredients are the highest quality we can find. We buy in small quantities to ensure freshness. We constantly are taste testing new ingredients to see if there are any improvements we can make. Whether it’s a plain peanut, or something more exotic like bacon, we make sure that all the ingredients that go into your custom chocolate bar are the best possible so that you can fully enjoy your eating experience!

Number 1: Custom Bars: So what’s the number one way that Chocomize is improving and revolutionizing the American shopping experience? Giving you the ability to custom choose the ingredients in your chocolate bar. We are the first American company that allows you to make a chocolate bar with any ingredient you desire. Want an ingredient in your bar you don’t see on our website? Not a problem, we’ll go out and get it for you, no extra charge. Being able to custom design your product online is a new phenomenon that is taking over the web. We at Chocomize are at the forefront of the customization movement, and pride ourselves on our ability to offer fully customizable chocolate bars. So at the end of the day, although we offer tons of other great additions to the American shopping experience, the number one and most important is the ability for you to custom design a chocolate bar the way you want it. We hope you’ll give us a try today!

Chocomize Team



Ingredient of the week: Bacon

Every week at Chocomize we have something called “The Ingredient of the Week”. Once a week we either add a new ingredient or write about an existing ingredient we think is really great. This weeks ingredient is bacon!


bacon in chocolate

Most people would agree that bacon is delicious. Theres nothing quite like waking up in the morning and walking into the kitchen and smelling and hearing bacon being fried. Although we here at Chocomize are big fans of bacon, we never thought of actually adding it to our chocolate. Yet over the past few weeks we have got a lot of e-mails and phone calls from customers dying to have bacon put in their bar. Since this company is about what you, the consumer, wants, we decided to go ahead and add bacon to the list (even though some of us were too scared to even give it a try).

Like all the rest of our ingredients, our bacon is the best quality bacon we could find. A lot of other companies say they use bacon but instead use something called replica bacon which is just some other kind of mystery meat made to taste like bacon. Not us at Chocomize. You wanted real bacon, you got it. So if you’re feeling adventurous, go ahead and give it a try!




Chocomize Ships Orders Out

Chocomize shipped its first official orders out today. Thanks for everyone who bought our chocolate, we hope you enjoy it! Keep posted for the ingredient of the week and other important news.