Archives for February 2010

Chocomize in Costco Magazine!


Chocomize is part of a growing trend of young entrepreneurs who have decided to go out on their own and start a business. People are beginning to take notice, and we’ve been getting a lot of inquiries asking us about our story, and what we think the future of mass customization is.


Costco, the nationwide wholesaler, took notice of our company and recently featured us in their magazine, Costco Connection. The piece details how we started the company and what we are doing to grow and get new customers. There are some fantastic pictures of us and our chocolate! It’s a great read and if you aren’t a member of Costco and don’t receive this magazine, check it out on our press page.

Let us know what you guys think!

Ingredient of the week: Pop Rocks


This week’s featured ingredient is the popular candy pop rocks! People are always shocked that we offer this ingredient, and it is definitely one of the most popular. For those of you who don’t know, pop rocks are a hard candy that creates a fizzy sensation in your mouth when you eat then, hence the ‘pop’. Amazingly, this will work even in our chocolate! Here are some interesting facts about pop rocks:


-They were first invented and patented in 1956 but weren’t actually sold to the public until 1975.

-There is a popular urban myth that if you eat pop rocks with carbonated soda, your stomach would explode. This is of course not true (I actually tried this on a bet from Fabian and Eric and remained unharmed enough to write this blog post.)

-The ‘pop’ sensation that you get when you eat them is created from pressurized carbon dioxide gas (same thing that is in soda.) When making the candy, they pressurize the rocks to 600 pounds per square inch to make sure that they explode in your mouth.

Let us know if you have any more additions for our list of ingredients. And as always, let us know what ingredient you think we should feature for the ‘ingredient of the week.’


Mass Customization Websites

Earlier this week we wrote about the history of mass customization. We thought it might be interesting to talk about some of our favorite companies who are currently taking advantage of this new worldwide trend. Businesses in many different industries are letting their customers custom design their own products, here is a couple we think you will like:


-Custom Choice Cereal lets you create your own custom gluten free cereal. This is a great website very similar to ours, except that you get to customize your cereal instead of chocolate! There are three cereal bases that you get to choose from: corn flakes, cinnamon granola, and good morning flakes. Once you pick your cereal base, you get to choose your ingredients. They let you pick from a variety of fruits, nuts, and seeds, all of which are of the highest quality. There are over 164 million different combinations so you can be sure to find something that will fit your personality.


What really separates this custom cereal company from others is that all their cereal is made in a gluten free dedicated facility. As we mentioned in our previous post, as people become increasingly health conscious, mass customization in the food industry is becoming more and more important. This is especially true for people with food allergies, whether it is to nuts, gluten, etc. Custom Choice Cereal gives people with celiac’s disease the ability to custom create their own delicious cereal without having to worry about the effects of gluten! So check them out if you want to create your own custom gluten free cereal, we highly recommend it.

-Blue Nile is another company taking advantage of the mass customization trend. We pride ourselves that at Chocomize you can custom design the ultimate romantic gift. But at Blue Nile, an online jewelry store, you can custom design your own diamond rings, pendants, earrings and more. This might be the one company to outdo us in the romance department (we still think that a Chocomize bar would make the gift even more romantic, and ask us about our ‘marry me’ plaques if you are thinking about popping the question.)

-Scrapblog is a company that lets you custom design your own scrapbook. You go to their website, pick your scrapbook theme, add your own pictures, and have it shipped right to your door! This is really great because it takes all the stress of putting the pictures together yourself. So if you’re looking away to get all those photos you have lying around your house together in one place, we recommend you check out their website.

-Tastebook is a custom cookbook company. You can search from a variety of different recipes on their website and choose your favorite to put together in your own book .They even let upload your own recipes and pictures. We know that there are a lot of food lovers that read our blog at Chocomize and we’re guessing you guys will like this company.

Do you know any other mass customization companies? Any recommendations for us? Let us know your ideas and comments.

Meet the Favorites


Tropical Island Bar


Of the Chocomize custom chocolate bars the Tropical Island Bar is hands down the most relaxed. Originally from the Tropical Island of Tonga this bar has lazily floated from one tropical island to another. Along his journey the Tropical Island Bar has picked up souvenirs from his favorite islands. Some of the souvenirs the bar picked up were pointless; “Tropical Island Bar, when was the last time you wore that hula skirt you picked up in Hawaii?” asked the ever refined Romance Bar. The truth is in his travels the Tropical Island Bar has picked up a lot of junky chachkas, but some have left a lasting impression.  Some of these souvenirs have become an important part of who Tropical Island Bar is today; Coconuts from Jamaica, Bananas in Costa Rica, Cantaloupe Melon from Sri Lanka and those awesome argyle socks from Bermuda. This free spirit is a citizen of the world who embodies the most relaxing aspects of the tropics!

Chocomize Personals

Tropical Island Bar

DC seeking MC with interest in confection and travel.

You- Milk Chocolate Chocomize bar with gummy bears, nerds and other candies who enjoys fun and relaxing.

Me- Dark Chocolate with Cantaloupe Melon, Coconut Flakes and Banana Chips who enjoys travel and just chilling out.

Interest- Long walks on the beach, playing my steel drum and listening to Bob Marley records.

Favorite Movie- The Blue Lagoon starring Brooke Shields and Christopher Atkins.

Favorite Song- Three Little Birds by Bob Marley


Yearbook Awards


Eric and I were going through our high school yearbooks, looking at the superlative section when Fabian asked us what we were doing. He didn’t know that high schools had yearbooks; his in Germany never produced one! We decided that this was the perfect time to make our own ‘Chocomize’ yearbook so that Fabian wouldn’t feel left out. The following is a list of some superlatives we’ve come up with for our Chocomize bars. All of these bars are actually ones that people have ordered as well. If you can think of anything to add, let us know.



-Most romantic: Romance Bar- Dark chocolate, gold flakes, chocolate butterfly, rose petals, strawberries.

-Best sense of humor: Milk chocolate with bacon and chipotles as a wedding favor (weirdest order yet.)

-Most popular: Smores Bar- Milk chocolate, graham crackers, and marshmallows.

-Most likely to succeed: Dark chocolate with plaque that says “will you marry me?” (who would ever say no to this.)

-Most likely to fail: Milk chocolate with bacon, mini chipotles, sour patch kids, pop rocks, potato chips.

-Most likely to become president: Dark chocolate with almonds, pistachios (the bar we sent to Barack Obama.)

-The early bird: Dark chocolate with ground coffee, whole coffee beans.

-Most attractive: Dark chocolate with sliced almonds, blueberries, goji berries, candied violet petals.

-Most fun: Milk chocolate with pop rocks, gummi bears, chocolate candy.

-Most retro: Milk chocolate with good & plenty, gushers, pop rocks, message hearts.

-Most extravagant: White chocolate with 23 karat gold flakes, rose petals, chocolate butterfly.

-Hottest: Dark chocolate with chipotles, peppercorns, wasabi peas, cayenne pepper.

-Most likely to be remembered: Milk chocolate with bacon.

-Most likely to seduce: Valentine’s Day Bar – Crystallized rose petals, candy sugar hearts, message hearts, happy valentine plaque.

-Most likely to be famous in 10 years: Candy Bar- Milk chocolate with gummi bears, chocolate candy, nerds.

-Coolest: Summer chocolate bar- White chocolate, chocolate candy, toffee.

-Most likely to be inhaled by your kids: Milk chocolate with gummi bears, candied rose petals, sour patch kids,  pop rocks.

-Most likely to cure a disease: goji berries, flax seeds, cranberries.


Thanks to all our customers who ordered these bars and helped put the list together. Let me know if you guys can think of anything else to add!