Archives for June 2010

The View From Candyland – Part 4

So sorry to keep you all waiting for the fourth installment of my blog, I hope you all managed through Monday despite missing my usual “sweet” post. Again, I was too busy yesterday to handle it. With the help of our review on, we have had a wild amount of site traffic and have been swamped with orders since last week.

Well, I see you met Ryan…awkward. I think we forgot to mention in his ‘Welcome to Chocomize’ entry that he thinks he’s funny. Truth be told, he works hard and he knows more about computers than I do, so who knows what me and my laptop have coming our way after he sees that little comment.

So I’ve been getting a lot of emails asking me what ever happened with Eric’s wristwatch situation since he broke it about 3 weeks ago (see my first blog entry if you are a new reader). A lot of people are asking me questions like this:

What is he doing now? Does he show up late to work? Is he more efficient now because he can work hours on end without realizing it? Did he replace the watch with a new one?

I want to clear all this up for everyone so here’s what happened. The watch broke and he was devastated. In ruins, havoc in the office, utter mayhem. We found him trying to tell time by his shadow for the first few days, which just didn’t work at all, but it got worse. He couldn’t even remember where he lived after a few days and he wouldn’t accept any replacements. The only skill that remained unharmed, thank goodness, was his ability to make premium custom chocolate bars. He has found a temporary replacement for the meantime. Your standard big digital watch, nothing like that old classy gem that he used to have though, but it lets us carry on as if everything was normal.


4th of July orders have been flying in – don’t forget to order your Independence Bar or make your own creation. This summer has been busy but fun and I’ve already learned a lot of valuable lessons from the young entrepeneurs at Chocomize.

Nothing but clear skies in The View From Candyland.

Chocomize and the World Cup

us flagEveryone at Chocomize is obsessed with the World Cup. You’ve probably seen our ads on the side of the fields. Actually it was a big german flagdecision to decide which team we would sponsor, Germany or the United States. Fabian (the resident German) is obviously a big fan of the German team, but he’s pretty outnumbered by Eric and I, as well as everyone else we have working at Chocomize.

Unfortunately the US was knocked out of the tournament two days ago, and unfortunately we don’t actually have ads at the world cup (give us a break we’ve been up and running for less than a year.) Hopefully it will only be a matter of time before the world hears about our delicious custom chocolate bars.

We should probably start rooting for Germany along with Fabian, but it’s kind of fun rooting against his favorite team so the verdict is still out on who Chocomize is going to officially support (you can probably tell this isn’t Fabian writing this blog post.) Who do you guys think we should support?


Chocomize goes Canada!


Another week comes to an end and it was a really exciting one for us. We have been featured in’s ‘spark of genius’ series which was a great honor to us. Each week day they cover one startup company that they think is has promising and fresh characteristics that separates it from the competition. gets around 65,000 visitors a day and as a result of this post about us we have gotten hundreds of emails from all around the world asking if we ship to India, China, Japan, Europe, Australia, Canada etc.

It makes us really proud to see that there are so many people out there that would like to create their own chocolate bar rather than settling for the same old in the supermarkets. It shows us that we are on the right track with our chocolate with a choice concept. After all those emails we noticed, however, that we haven’t really let people know what our plans are as far as expansion is concerned. With this blog post I’d like to shed some light on the dark.

Well, the good news is that Canadians can get started go wild on their custom chocolate combinations. We have already shipped hundreds of our chocolate bars to Canada but the process was rather difficult. People had to call in to place the order because our shopping card wasn’t set up to accept international credit cards. Shipping to a different country also makes things a lot more complicated for us. There is a whole array of bureaucratic obstacles that need to be mastered ranging from import regulations to invoice requirements and customs regulations. We have actually gotten so many inquiries from Canada that we had to stop shipping there for a while. It just took too much time to prepare the boxes that had to be shipped there.




Another Addition to the Chocomize Team


What’s hotter than summer 2010? Jim Brown. Whats hotter than Jim Brown? Chocomize would like to introduce summer intern Ryan Sudeck. Ryan is breaking the trend here in the office, as he is currently a student at Stanford University. While not enjoying the California sunshine, he enjoys rowing for Stanford’s Heavyweight team, playing golf and eating. Today is actually Ryan’s birthday and he is looking forward to lighting the candle atop his Happy Birthday Bar to a perfectly in-tune rendition of “Happy Birthday” from the rest of the guys here at Chocomize. Ryan is excited to be a part of Chocomize and looks forward to learning from everyone else here while contributing to Chocomize’s growing success.

The View From Candyland – Part 3

It’s Monday so let’s get right to business – I have some delicious news for you today. Father’s Day has come and gone and I hope it was a grand holiday for the whole family; I personally had a great weekend playing golf with Dad and he loved the chocolate bar I made for him, but its time to get ready for the 4th of July and National Chocolate Day.

National Chocolate Day?
Yes, it is a real holiday on the 7th of July and we are very excited here at Chocomize to bring you the special Chocolate on Chocolate Bar, which will be on sale through the holiday. It’s National Chocolate Day – give your sweet tooth exactly what it wants.

What are your plans for the 4th?
Here it is – the Independence Bar with Star-Spangled Sprinkles, also on sale through the holiday. It tastes as good as it looks and we hope you enjoy eating it as much as we enjoyed naming it.

(Go to the Favorites section to see the bars)

Check back on the site soon for some updates that we are pretty excited about. Shipping to Canada will be running shortly and later this week we’ll be unveiling yet another addition to the list of ingredients that is sure to surprise you.

Back in a week,