Chocolate Holidays

Happy National White Chocolate Day!

Celebrate with us!Chocomize White Chocolate Day

White chocolate was invented by the Nestle company in Switzerland. The first white chocolate bar debuted in 1930. White chocolate has a long history until it officially became considered chocolate at all.

You are probably thinking what? That is because white chocolate does not contain cocoa solids- one of the main ingredients in traditional chocolate. In 2004, the FDA finally welcomed the white chocolate into the chocolate family thanks to some chocolate manufacturers’s petition. The rule states that a product labeled and marketed as white chocolate must contain at least 20% cocoa fat, 14 % milk solids and 3.5 % milk fat, and not more than 55% sugar.


Did you know…?

  • National White Chocolate Day is on September 22.
  • According to the FDA, to be called ‘chocolate’ a product must contain chocolate liquor, which is what gives it the biter intense chocolate flavor (and color) to dark and milk chocolates.
  • White chocolate is made with sugar, cocoa butter, milk, and vanilla. Chocolate liquor is not an ingredient in white chocolate.
  •  In 1988, the New York Times declared America was “going sweet on white chocolate”.
  •  Good quality White Chocolate is always ivory in color and never pure white.
  • Cocoa butter is one of the ingredients used to make real chocolate, it gives chocolate the ability to remain solid at room temperature, yet melt easily in the mouth.
  • The Urban dictionary meaning of White Chocolate is when a Caucasian embraces and assimilates into black culture.
  • In 2004, there was a Comedy (Off-Broadway) show called “White Chocolate.”


“Life is like a box of chocolates…you never know what you’re gonna get.”

- Forrest Gump -

National Milk Chocolate Day is July 28!

National Milk Chocolate Day Facebook Promo

Happy National Milk Chocolate Day!

Milk Chocolate gets its very own day to bask in its own delicious glory. This type of chocolate might be the most popular and best-selling today, but it wasn’t always. Chocolate used to only be dark and bitter. Mayans and Aztecs used cacao to flavor their drinks and the world’s first chocolate bar was of the dark variety and made in 1847. The world was left a void where a sweeter, milkier taste belonged.

How did Milk Chocolate come about?

Daniel Peter - Milk Chocolate

Daniel Peter


Henri Nestle - Milk Chocolate

Henri Nestle

This was until Daniel Peter finally found a way to successfully add milk to the product in 1875 with the help of a name that should sound familiar, Henri Nestlé. Oddly enough, Daniel Peter was a candle maker before he became a chocolatier, and plummeting sales after the kerosene lamp was invented spurred Peter to come up with the first known way of adding milk to chocolate without it spoiling. The rest is history!

  • The use of evaporated milk helped create Milk chocolate. It’s the lighter, smoother chocolate alternative.
  • Milk chocolate is different because it must contain at least 25% cocoa solids to be considered so (ours contains 34%).
  • The average American eats 11 lbs. of chocolate a year and a whopping 71% of that is milk chocolate.
  • Not only is chocolate good, but it’s good for you in moderation. Milk chocolate releases feel-good hormones in your body that enhances your mood.
  • It also contains a moderate amount of caffeine (6mg per 1 oz. bar) which can be used to substitute the coffee addiction most people suffer from.

Celebrate with us!

Celebrate National Milk Chocolate Day on July 28 with Chocomize for all of your delicious, chocolatey needs. Order some of our best-selling bars or create your own masterpiece. Indulge in the 100% Belgian Milk Chocolate that deserves its own day and even buy some extra for days that call for a little extra indulgence. Visit us at