As you know by now Chocomize bars make for a delicious snack, are the perfect gift for any occasion, and are also widely popular for wedding favors. In addition to that we have also had the pleasure to work with dozens of great companies that used our bars for corporate gifts. The folks from Google, for example, can’t seem to get enough of our bars. Yahoo!, People Magazine, Cheerios, Melitta, and Nordstrom have been a couple of other companies that we have worked with in the past in addition to dozens of lawyers, doctors, real estate agents, and schools that used our custom chocolate bars for promotional gifts.
This time we wanted to introduce you to a really creative promotional campaign we recently conducted with top notch portrait photographer Dave Moser. Dave took the the pictures for the Chocomize feature in the Costco Connection Magazine. As a creative professional he was looking for an out of the box campaign to leave a long lasting impression with his clients.
Here is what we did:
Dave sent out a very creative letter to everyone on his mailing list which contained some information about his work and most importantly a “golden ticket”. The golden ticket invited his clients to create their own one of a kind chocolate bar on Chocomize.com.
The coupon codes that we set up for the promotion covered the chocolate and shipping and allowed up to separate Dave’s orders from our regular orders. To strengthen the connection between the chocolate gift and Dave Moser photography every bar got one of Dave’s signature stamps on it in the form of an edible image. In addition to this logo, each bar had a custom label on the back of the packaging that read:
“Just what THE ADMIRAL ordered! Your own custom-blended chocolate bar. Enjoy something you don’t taste every day, from a guy who specializes in images you don’t see every day. Thanks for your chocolate-loving guidance and for visiting www.davemoser.com”
It got even better: After having taken a couple of bites from the chocolate bar his clients would discover three sample pictures between the chocolate and the packaging. What a great way to get people interested and actually make them think about what they are seeing!
Needless to say the campaign was a huge success. One of his clients, a major entrepreneurship magazine, called it the best promotional campaign they have seen in 15 years! We are happy to have been a part of this idea and would love to explore similar opportunities in the future. If you think this is exactly what you have been looking for shoot us an email and let us know what you have in mind.
For more information on ‘The Admiral’, check out Dave Moser Photography.