History of Chocolate

National Milk Chocolate Day is July 28!

National Milk Chocolate Day Facebook Promo

Happy National Milk Chocolate Day!

Milk Chocolate gets its very own day to bask in its own delicious glory. This type of chocolate might be the most popular and best-selling today, but it wasn’t always. Chocolate used to only be dark and bitter. Mayans and Aztecs used cacao to flavor their drinks and the world’s first chocolate bar was of the dark variety and made in 1847. The world was left a void where a sweeter, milkier taste belonged.

How did Milk Chocolate come about?

Daniel Peter - Milk Chocolate

Daniel Peter


Henri Nestle - Milk Chocolate

Henri Nestle

This was until Daniel Peter finally found a way to successfully add milk to the product in 1875 with the help of a name that should sound familiar, Henri Nestlé. Oddly enough, Daniel Peter was a candle maker before he became a chocolatier, and plummeting sales after the kerosene lamp was invented spurred Peter to come up with the first known way of adding milk to chocolate without it spoiling. The rest is history!

  • The use of evaporated milk helped create Milk chocolate. It’s the lighter, smoother chocolate alternative.
  • Milk chocolate is different because it must contain at least 25% cocoa solids to be considered so (ours contains 34%).
  • The average American eats 11 lbs. of chocolate a year and a whopping 71% of that is milk chocolate.
  • Not only is chocolate good, but it’s good for you in moderation. Milk chocolate releases feel-good hormones in your body that enhances your mood.
  • It also contains a moderate amount of caffeine (6mg per 1 oz. bar) which can be used to substitute the coffee addiction most people suffer from.

Celebrate with us!

Celebrate National Milk Chocolate Day on July 28 with Chocomize for all of your delicious, chocolatey needs. Order some of our best-selling bars or create your own masterpiece. Indulge in the 100% Belgian Milk Chocolate that deserves its own day and even buy some extra for days that call for a little extra indulgence. Visit us at http://www.chocomize.com/


Chocolate History Lesson: Mayan Uses of Chocolate

ek-chuaHere at Chocomize, we recognize that in order to be the best chocolate company we can be, it’s important that we recognize where we came from.  That’s why we thought it would be useful to explain some of the early history of the world of chocolate.

By all accounts the earliest history of chocolate began in the Mesoamerica regions, which is comprised of the southeast corner of Mexico as well as parts of Honduras, Guatemala, and El Salvador.  It was in this region where the cacao tree was harvested by the native Olmec tribe.  The first and most elaborate common usage of chocolate was by the Mayan society that lived in the same region in the first century AD.  The Mayans held the resource in the highest regard, using it for everything from currency to religious rituals.


According to one source, a mere 10 cacao beans could score you a rabbit or a prostitute, while 100 would buy you a slave in the Mayan society.  While it was fairly common for the Mayans to consume chocolate (melting it down and drinking it along with liquor), it was a luxury reserved only for the wealthy.  After all, it would be the equivalent of rolling up a dollar bill and eating it.  Or doing this.


Chocolate was also used in its liquid form in its ritualistic religious uses, often in matrimony and baptism services.  They used chocolates as a substitute for blood in ritual practices, with the bride and groom symbolically exchanging chocolate during the ceremony.


There was even a Mayan god of cacao.  It was common, in fact, for ancient Mayan emperors to be buried with a jar of chocolate as a tribute to this god, Ek Chuah.  After all, Ek Chuah was not only the god of chocolate, but was also representative of conflict and war, making him a good deity to pay tribute to for the afterlife.  We don’t expect anyone to be taking their Chocomize bars six feet under anytime soon, but our custom chocolate bars are great for other big occasions, like Weddings.


Chocolate has come a long way since then and we are helping to further progress the evolution of chocolate by allowing you to pick from over 100 ingredients to complement your selection of premium Belgian chocolate at our Creation Station.


The History of Chocolate

violet petals.goji berriesChocolate has a long and rich history. Archaeologists have discovered that people have been eating chocolate for over three thousand years! Chocolate was first cultivated in central and south America between 1100 and 1400 B.C. Chocolate was so popular during the Mayan civilization that they would grow cocoa trees in their own backyard. Unfortunately for them, however, they hadn’t quite discovered how to make the chocolate that we are so familiar with today. They would use the cocoa beans to make a bitter drink (sort of like chocolate milk or hot cocoa.)


Hundreds of years later, the Aztecs were cultivating chocolate as well. They too would make a bitter drink from the cocoa bean and would flavor it with anything from vanilla to chili pepper (I guess we weren’t the first to think of that!)  The Aztecs even used the cocoa bean as a form of currency. Luckily for us at Chocomize we can’t eat our money; otherwise we’d be flat broke. Legend has it that the famous Aztec ruler Montezuma would drink golden goblets filled with thick chocolate colored red. After one use, he would throw the golden goblets away.


Chocolate did not become known to western audiences until the Spanish conquests of the 16th century. Hernando Cortez brought cocoa beans back to the king and queen of Spain where it instantly became a favored delicacy for the Spanish royalty. Chocolate was kept a secret among Spanish royalty for almost 100 years, but eventually became known and spread throughout Europe. Soon everyone from the English to the Swiss were producing and selling chocolate. In 1765, the first chocolate factory was started in New England, and chocolate soon became an instant success. It wasn’t until the Industrial Revolution, however, that chocolate became mass produced. With the advent of mills and factories, the coca bean could be processed at a quicker rate and more chocolate could be produced. Milk chocolate was first made in 1875 by the Swiss chocolate maker Daniel Peter, and the 20th century brought many changes and refinements to what we now know as the chocolate bar.


Perhaps the most important year for chocolate, however, was 2009. The first company in the United States that allowed people to choose the ingredients in their chocolate bar was started. That’s right, 2009 was the year of Chocomize!