Leyda Hernandez, Director of Marketing Communications
Leyda is from South Florida and joined the team in May 2013. Leyda establishes and drives the company’s strategic internal and external communications strategies ensuring that campaigns and programs are aimed at reaching B2C and B2B sales targets and increasing brand and product visibility. Leyda believes in omnichannel marketing efforts and has experience in digital marketing, social media, and public relations.
What did you do before joining Chocomize?
I did marketing for an e-commerce company in South Florida.
What school did you attend? What area of study?
I have a Master of Science in Integrated Marketing Communications from West Virginia University (WVU IMC). I also have a Bachelor of Arts in Studio Art and a Bachelor of Arts in Public Relations from Florida State University with a Minor in Psychology.
Three fun facts:
I can’t touch my toes
I lived in Valencia, Spain in 2009
I started college when I was 16
What’s your favorite thing about working at Chocomize?
I work with an awesome team on projects that directly impact the company. I see the value of my work every day. We are positioning the company for future growth and everything we do is very fast-paced and dynamic.
Best experience at Chocomize so far?
A few days before Father’s Day, we were featured on the Elvis Duran morning show’s #WhatsTrending section. I woke up to texts from friends in several different states saying that they had heard us mentioned on the radio.
What’s your favorite Chocomize bar?
I have two. The Cookie bar (white chocolate, oreo pieces, and cookie dough bites) and a custom white chocolate bar with pistachios, cranberries, and pecans.