Leyda Hernandez, Director of Marketing Communications
Leyda is from South Florida and joined the team in May 2013. Leyda establishes and drives the company’s strategic internal and external communications strategies ensuring that campaigns and programs are aimed at reaching B2C and B2B sales targets and increasing brand and product visibility. Leyda believes in omnichannel marketing efforts and has experience in digital marketing, social media, and public relations.
What did you do before joining Chocomize?
I did marketing for an e-commerce company in South Florida.
What school did you attend? What area of study?
I have a Master of Science in Integrated Marketing Communications from West Virginia University (WVU IMC). I also have a Bachelor of Arts in Studio Art and a Bachelor of Arts in Public Relations from Florida State University with a Minor in Psychology.
Three fun facts:
I can’t touch my toes
I lived in Valencia, Spain in 2009
I started college when I was 16
What’s your favorite thing about working at Chocomize?
I work with an awesome team on projects that directly impact the company. I see the value of my work every day. We are positioning the company for future growth and everything we do is very fast-paced and dynamic.
Best experience at Chocomize so far?
A few days before Father’s Day, we were featured on the Elvis Duran morning show’s #WhatsTrending section. I woke up to texts from friends in several different states saying that they had heard us mentioned on the radio.
What’s your favorite Chocomize bar?
I have two. The Cookie bar (white chocolate, oreo pieces, and cookie dough bites) and a custom white chocolate bar with pistachios, cranberries, and pecans.
Leyda’s Social Links: Twitter | LinkedIn
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So we all know that chocolate is good for you right? Well Forbes recently wrote an article linking Nobel Peace winners and chocolate consumption. The article contains sayings like “Chocolate consumption has been documented to improve cognitive function” and ”geniuses are more likley to eat chocolate”. Gee geniuses, you really you think so .
The article has some great facts and research supporting it. See it here: Link between Nobel Peace Winners and Chocolate Consumption
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Below you will find a recent study published by Forbes showing the affects of dark and mild chocolate. This 10 year study revealed that men who ate at least a choclate bar a week were 17% less likely to have a stroke. These changes can mainly be attributed to the benficial affects of flavenoids.
Check out this great chocolate article here.
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Our Chocomize team member Philip is currently traveling around Europe spreading the word of Chocomize through goodwill. With a car and a dream, Philip and his team will travel over 10,000 miles through Europe and into Asia. The initial descent across Europe starts off in Great Britain. From Britain, the team will travel across Europe in nothing but a customized car until they reach Mongolia. Of course, the customized car will be decked out with its sponsorships from Chocomize. That’s right, Chocomize is now applying our customization skills to cars, well sort of J.
Along their Journey into the unknown, the team plans to raise money for the Lotus Childrens Centere Charitable Trust (a charity that is dedicated to improving education for children in Mongolia by providing schools). Through tales of adventure the team hopes to stir up enough commotion to raise over 15,000 towards the charity. Here is one of their quit humorous tales from Bukhara, the capital of Uzbekistan:
“Driving along happily due to the good condition of the asphalt (this road would still be illegally dangerous in European countries), we got stopped by the police. And Michel made a huge mistake: he actually stopped. Apparently speeding in Usbekistan is like speeding in Austria. The cops randomly choose a speed limit, the speed they think you were going, and the fine. In our case,100 dollars. It actually took all of Michel’s negotiation skills to adjust the fine to one pack of Turkish candy and one pack of Azerbaijani cookies.”
Chocomize wishes Philip’s team the best and hope they achieve all they set out to do. To check out the charity the donations are going to click here: http://www.lotuschild.org/
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Hey Chocomize Fans,
We currently have a new addition to our creation station. Chocolate label plaques! Our new labels are made of decadent white chocolate with a neat inscription. We currently have a few in stock, including a Congratulations plaque and Class of 2012 (for all your graduating family members and friends). There is currently a poll on our Facebook page asking customers and fans what new plaque they’d like to see added to the creation station.
Cruise on over to our Facebook page and vote for your favorite! Current options include “Get Well!” “I’m sorry,” “Happy Father’s Day!” and, of course, Other. We would love to hear any suggestions you may have. Post it on our page! While you’re at it, check out our Favorites page and the newest additions from our Facebook “Create Your Own Bar” chocolatier competition: Up and at ‘Em, Peanut Butter Jelly Time, Captain America bar, and the Sweet and Salty Utopia.
-The Chocomize Team
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